The Problem: Flat YoY growth, looking to launch new verticals and partnerships to grow the business but didn’t have the team in place to execute. An oversaturated consumer market required the need to expand consumer demographic nationally and internationally.
Our Approach: Forward planning, stage gate product development process and tapping into new emerging markets with elevated brand partnerships that would scale the business. Improved customer journey through omni-channel marketing approach to attract new audience. Increase efficiencies & CPAs for DTC business.
THE RESULTS
25%
YoY increase in sales (highest sales volume LTD)
100K
Followers reached on organic social.
20+
Partnership deals closed for brand awareness & incremental revenue.
“Her strategic vision and innovative approach significantly elevated our global marketing efforts, resulting in increased brand visibility and customer engagement.”
— Ken Romaniszyn
CEO, Lady M